M&N Communications

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Case Studies

Investing in your reputation today pays dividends tomorrow.

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Principal Place, Hackney - Hammerson

M&N was appointed to design and implement a stakeholder engagement and local media relations programme to support Hammerson’s Principal Place (formerly known as Bishops Place) scheme – a 1.5m sq ft mixed used project in Hackney, designed by Foster + Partners. The London Borough of Hackney resolved to grant consent at its planning committee on the 4 November 2009. A new application with amendments to the 2009 scheme was brought forward in 2011. This application also had a robust consultation exercise carried out by M&N on behalf of Hammerson and it received unanimous planning consent from the London Borough of Hackney on 6 July 2011.
Green Park, Reading

M&N continues to provide communications support for the flagship 180 acre Green Park Office Park in Reading, which has recently been acquired by Oxford Properties. M&N’s role includes national, local and trade media relations as well as stakeholder engagement to support the development and leasing strategies. In addition to the Green Park, M&N’s also covered the associated ground breaking sustainable community, Green Park Village, a joint venture between PRUPIM, on behalf of Prudential, and The Berkeley Group.
Aukett Fitzroy Robinson

Aukett Fitzroy Robinson (AFR) is an international group of architects and interior design specialists. The practice’s office network is unique in its extent and operation with the ability to deliver a seamless service to clients, giving the benefit of UK based expertise with the added advantage of local knowledge. M&N is appointed to handle all corporate communications activities, setting the external communications strategy and handling all media enquiries, with the ultimate aim of raising AFR’s visibility to the market, clients, competitors and the industry at large.
Eden, High Wycombe

Eden is an 825,000 sq ft retail-led mixed use town centre scheme in High Wycombe, Buckinghamshire. M&N Communications was appointed by Brookfield Development (formerly Multiplex), to design and implement a community engagement campaign to educate, inform and excite the local community in the benefits that Eden would bring to High Wycombe. During the two year construction programme prior to launch, M&N undertook a number of initiatives that not only raised awareness of the new retail offer to the local and regional catchement but also how the development was spearheading the £500million regeneration programme of the town centre.

M&N implemented a multi-faceted programme of local, regional and national trade communications. Eden was launched in March 2008 and generated one of the most substantial shifts in town rankings ever recorded within the UK, attracting a phenomenal 350,000 visitors a week, exceeding all expectation and bucking national footfall trends. Post launch M&N Communications continued to support the centre with a 12 month consumer communications campaign that included media relations, event support, media crisis management and a comprehenive stakeholder enganement programme.
Somerfield

M&N worked with the Property Team at Somerfield (now part

of the Co-Operative Group Plc) to provide communications

support, media relations and public engagement expertise. This

involved working on 16 different sites across England, Scotland

and Wales on a range of issues from pre-planning public

consultation, to promotional work and competition placement within

the local/regional press.
Grosvenor House Apartments, London

M&N’s brief covers all aspects of communications

activity, from public affairs and stakeholder communications

to full national and international consumer and trade media

relations. M&N has forged relationships with the key target

media including; The Times, Conde Nast, Business Traveller,

FT and Gulf Life. We also produced a series of designed

media packs and hosted bespoke press tours for the show

apartment launch. The show apartment launch received widespread

coverage in the international media including; Gulf Life,

Sleeper, The Times and Business Traveller. We are now

working on the launch phase of the project managing the

strategy for press and marketing leading up to opening.
The Liberty, Romford

M&N was appointed in 2003 by former owners Hammerson to carry out a consumer PR campaign for the phase opening of the £50million re-development of the Liberty in the heart of Romford.

Following the acquisition of the centre by Cosgrove Property Group, M&N continued to work for over three years with the centre management and asset management teams to raise local and regional awareness of the quality retail offer, driving footfall through strategic consumer PR initiatives including media relations, events support, promotions, crisis management, e-campaigns and media and online fashion features.
Kidbrooke Regeneration, Greenwich, Berkeley

M&N were appointed to design, implement and manage local

communications, primarily relating to community and

stakeholder engagement for the regeneration of the Ferrier

Estate in Greenwich. In partnership with the Council and the

HCA, Berkeley is embarking on a 10-15 year programme to provide over 4,000 new homes on the estate. Phase One of the project was granted approval in March 2009 and is nearing completion. Phase Two, which is currently under construction, received planning permission in May 2010 and a planning application for Phase Three has been submitted. M&N is currently undertaking community and stakeholder engagement for Phase Four of the development.
Dunsfold Park – The Rutland Group

M&N worked with The Rutland Group to provide communications support for Dunsfold Park in Surrey a 650 acre former airfield. Work included promoting 0.5 million sq ft of former industrial space into which 80 local businesses had located. M&N undertook tenant liaison, newsletters and PR as well as designing and implementing a two stage communications programme to consult borough wide on plans for an Eco Village of 2,600 homes on the site.
Howbery Park, Wallingford

Howbery Park is a prestigious, 70 acre business park set in the heart of the Oxfordshire countryside and is home to a range of small and large companies specialising in the Life Sciences, Technology and Environment sectors. M&N was appointed as communications consultants in 2005 by the owner HR Wallingford to assist with the official launch of the Park and to provide ongoing media relations and branding, to support the marketing/letting strategy. To date M&N has delivered a full re-branding campaign incorporating local, regional and trade media relations and has organised a number of business and community events.
Estate Renewal, The London Borough of Hammersmith & Fulham

Hammersmith & Fulham Council appointed M&N to undertake a number of housing renewal stakeholder consultation projects on council estates across the borough to feed in the Council's emerging development policy.

M&N has so far undertaken programmes covering a total of around 4,000 homes, in both the White City, Wood Lane (home to BBC) and Charecroft (Shepherds Bush near Westfield) estates. We have also completed a listening exercise in West Kensington and Gibbs Green estates in connection with the potential redevelopment of Earls Court Exhibition Centre and neighbouring Transport for London depot.
MedicX

Part of the MedicX Group, MedicX, previously known as Primary Asset, is one of the leading healthcare premises development, management and investment companies in the United Kingdom. Since the completion of its first primary care centre, its vision to deliver innovation and excellence in health care premises has remained paramount. A specialist investor, developer and manager of UK healthcare properties, MedicX appointed M&N in November 2007 to supply strategic corporate communications to raise the MedicX profile both on a local and national level as well as promoting the company’s work as a committed investor and long term partner in the local communities in which it operates.
St. Modwen Plc.

St. Modwen is the UK ’s leading regeneration specialist

operating through a network of regional offices in all sectors

of the property industry. These regional offices enable the

company to understand local needs and to exercise on

the spot control. M&N is appointed to provide a complete

communications service for St. Modwen’s Northern Home

Counties regional office. Established in 2008, the office is responsible for a

property portfolio of 11 schemes, all at different stages of

development. The portfolio spans the complete spectrum

of property development and in particular: town centre

regeneration, Brownfield renewal, innovation centres and

ongoing asset management.
Dovehouse Interiors

M&N is appointed to manage corporate communications for Dovehouse Interiors. Dovehouse is a specialist fit-out contractor in London and the South of England. Established in 2002, the practice carries out property refurbishments, renovations and fit-outs across all sectors: residential, office, education, healthcare and commercial. M&N provides communications expertise across media relations, digital and B2B marketing platforms. A key component of our strategy is to put the spotlight on the practice’s expertise and profile some of its key projects, such as the bespoke NHS health centres and Primary Care Trusts across London, and the retro style library refurbishment at the University of Sussex, Brighton.
Arcade Site, Walthamstow, Islington & Shoreditch Housing Association (ISHA) and Hill Residential

M&N is appointed to provide local community and stakeholder pre-planning engagement and media relations on ISHA and Hill Residential’s proposals for a mixed use development on the Arcade Site, Walthamstow in the London Borough of Waltham Forest. The first public consultation event was successful and provided useful feedback for the project team. Further meetings and events have been scheduled to continue the consultation in 2012, and feedback on the results of the initial consultation stages.
Core

Leading property company Core retains M&N to manage its corporate

communications and assist with strategic marketing activity.

Core’s principal activities are to enhance value through development, refurbishment

and asset management of Central London buildings. Since its inception in 2000 Core has assembled an impressive portfolio of projects within Central London. Its recent and current projects include; 82-84 Piccadilly, W1 (110,000 sq ft of offices, retail and 24 premium apartments overlooking Green Park), 120 Fenchurch Street (a 420,000sq ft office tower), 6 Bevis Marks, EC3 (170,000 sq ft new offices), 48 Leicester Square with Make architects and the award winning Watermark Place. The M&N team works with Core to promote its extensive Central London portfolio of high profile buildings, and its

development, refurbishment and asset management activities.
Leigh - Salmon Harvester

M&N was appointed to provide preplanning engagement, strategic political

advice and local media support on a £50m retail and leisure-led development on

the edge of Leigh town centre in Greater Manchester, comprising a 112,000 sq ft

Tesco store, 7-screen Cineworld cinema and restaurant units. A 95% approval rate was generated amongst the local community in favour of the proposals. Wigan Metropolitan district Council Planning Committee resolved to grant planning approval in May 2010 and in July 2010 it was confirmed the application would not be subject to a call in by the Government Office for the North West.
Atkinson Morley, Wimbledon – Berkeley

Situated in the heart of leafy Wimbledon, this Berkeley owned site was a disused hospital building and associated nurses’ accommodation, flanked by Metropolitan Open Land. When Berkeley purchased the site, it had an existing planning permission which Berkeley was reluctant to build, instead favouring a new proposal for high end residential accommodation. M&N was instructed to consult with the local community and relevant Council members with a view to gaining local support for the new proposals and ultimately achieve approval at planning committee. The planning application was submitted in March 2011 and received planning permission in July 2011.
Edmonton Green, Enfield – St. Modwen

M&N was appointed to create a marcomms strategy for Edmonton Green,

to communicate the ‘town centre’ offer to stakeholders, drive footfall, increase dwell time and spend, and create local and national media interest. M&N have helped forged a close partnership with Enfield Borough Council cultural services leading to the creation of an annual events programme, which incorporates the entire community and mixed cultures. We have also undertaken strategic marketing initiatives with national stakeholder groups such as Sadlers Wells, Arts Council for England and LOCOG.
Land Securities – various retail schemes

M&N has provided B2B communications support and

community engagement on a

number of schemes for Land Securities

including; the launch of Whitefriars, Canterbury, Princesshay, Exeter,

the redevelopment of St.John’s,

Liverpool and Buchanan Galleries,

Glasgow and pre-planning for Corby,

Northamptonshire.